It’s no secret that the property market has been changing — but just how much sellers are achieving compared to their asking price has now been revealed, thanks to new research from Upstix, as shared by Estate Agent Today. And for those selling in East and West Sussex, there are some important trends to know.
Across the broader South East, the average gap between asking and sold prices stands at 2.7%, suggesting that buyers are negotiating more assertively. But digging deeper into Sussex shows a tale of two markets...
In some areas, sellers have had to be flexible. For example, in TN20, covering parts of East Sussex such as Mayfield, properties are, on average, selling for 11.4% less than their listed price. That’s one of the steepest discounts recorded nationally, and a reminder that setting the right asking price is more important than ever.
Yet Sussex is also home to some of the strongest-selling areas. In PO4, which includes Southsea and edges towards West Sussex, properties are achieving an impressive 13.83% more than their asking price – showing that well-priced, well-presented homes are still sparking real competition.
At Oakley, we specialise in the Sussex market – from Brighton, Hove and Shoreham, to Lewes, Worthing and beyond. We see first-hand how getting the valuation right from day one can mean the difference between a fast, strong sale and weeks of price reductions.
As Fred Jones, CEO of Upstix, put it: sellers should "adapt the listing price accordingly" if they want results. We couldn’t agree more, but we also know that local expertise can help you stay ahead of shifting buyer priorities.
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Our experienced team can help you price, market, and sell your home with a strategy tailored to today’s Sussex market.