What to Do If Your Home Isn't Generating Interest
We often have high hopes for our properties when they are on sale and while this isn't a bad thing, these ideas might not pan out as we planned.
According to reports concluded in the past year, it takes an average of about 100 days to sell a property in the UK. What could be the cause? Several factors may contribute to the slow movement of your property: super high pricing, an inefficient agent, not enough advantageous pictures or even the area.
We all dream of having the most stress-free and fast sale but what do you do if your home is not generating interest at all or you only have a trickle of people who seem lukewarm about your home? We have some answers…
List On The Right Platforms
Not listing on the right platforms feels like going to shoe shopping in a store that exclusively sells clothes. You won’t receive any interest if no one can find your property. Make sure that your property is listed online – whether that’s on portals such as Rightmove, the estate agent’s website, or social media sites.
Change Your Marketing Strategy
If your property isn’t generating interest, then your agent could be marketing it incorrectly. While traditional marketing is great, sometimes you have to look outside the box for some creative ideas for certain properties. Video tours, captivating descriptions, and compelling sales consultants can all help sell your home to the right people.
Change Your Photos
People are often moved to act by what they see. High quality images that show your property in its best light are essential for peaking the interest of potential buyers. Engage the services of a professional and watch interest soar.
Work Your Property Into Search Tags
There are specific tags buyers use when searching for a property and using these terms will help to increase the visibility of your home. Optimised descriptions on social media, including Youtube, and keywords on portals can all help people find your home.
You May Have A Lackadaisical Agent
If you're agent isn't putting in the work, then neither will potential buyers. Prior to instructing an agent, you want to be sure that the individual and the agency have a proven track record of success, specifically within your local area and with properties of your type. You can ask a friend to pretend to be an interested buyer so you can properly evaluate how your agent treats practical situations. If you are not satisfied, chances are that many others won’t be either!
Reassess Your Plan Of Action or Pricing Strategy
When it comes to pricing, some agents are more likely than others to tell you want you want to hear, opposed to an accurate appraisal of your property's potential value within the current market. Unfortunately when this happens, you can price out valuable and proceedable potential buyers. A good agent will understand what local buyers are looking for and plan accordingly.
The Market
If the current housing market isn’t buoyant, you need a fantastic agent to make up for it. A great agent can generate interest when there’s not much about by using the correct marketing and working hard. Ask your agent about the current market and what can be done to get around a slow one.
Other factors that you may need to work on to help heighten interest in your property includes: decluttering before taking pictures, presenting your property in the best light using staging techniques and possibly redecorating. As the Sussex Property Experts, Oakley Property can assist with everything mentioned within this article and our team would be delighted to discuss this further.
Still looking for your dream home whilst selling yours?
