As the days shorten and the temperatures drop, the Sussex property market doesn't hibernate. While some might consider spring or summer the prime time for transactions, selling or renting a property in winter can be incredibly successful with the right approach. Understanding how to present a home effectively during the colder months is key to attracting serious buyers and tenants.

First Impressions Count: The Kerb Appeal in Winter

Kerb appeal is always vital, but in winter, it takes on a new dimension. With less natural light and often dreary weather, making a strong first impression from the outside is paramount.

• Clear Pathways: Ensure all paths, driveways, and steps are clear of leaves, ice, and snow. This is not only about aesthetics but also safety.
• Warm Welcome: A well maintained front door, perhaps freshly painted, with a festive but tasteful wreath, can create an inviting feel. Consider a new doormat.
• Outdoor Lighting: With darkness falling earlier, good outdoor lighting is essential. Ensure all exterior lights are working and consider adding some subtle, warm toned lighting to highlight key features or illuminate the path.
• Garden Tidy-Up: Even in winter, a tidy garden makes a difference. Rake leaves, prune dead branches, and ensure any potted plants are looking their best, perhaps with some winter flowering varieties like violas or cyclamen.

Creating a Cosy and Inviting Interior

Once inside, the goal is to make potential buyers or tenants feel warm, comfortable, and at home. Winter viewings offer a unique chance to showcase a property's cosy potential.

• Warmth is Key: Ensure the heating is on and the property is comfortably warm before viewings. A chilly house will immediately put people off.
• Lighting Strategy: Maximise natural light by opening curtains and blinds fully. Supplement this with strategic artificial lighting. Use warm toned bulbs and ensure all lamps are on, creating a soft, inviting glow. Avoid harsh overhead lighting.
• Cleanliness and Decluttering: This is non-negotiable, regardless of the season. A spotless, clutter free home allows viewers to imagine themselves living there. Pay particular attention to kitchens and bathrooms.
• Sensory Appeal: Engage the senses. A subtle, pleasant scent (think freshly baked bread, coffee, or a gentle air freshener) can evoke positive emotions. Soft background music can also enhance the atmosphere.
• Seasonal Touches: Tasteful winter decorations, such as a cosy throw on a sofa, plump cushions, or a lit (electric or real) fireplace, can add significant appeal. Avoid anything too personal or overly festive that might distract.

Highlighting Practical Winter Features

Winter viewings are an excellent opportunity to showcase practical aspects of the property that are particularly relevant during colder months.

• Energy Efficiency: If the property has good insulation, double glazing, or an efficient boiler, as agents we will make sure we highlight these features. Buyers and tenants are increasingly conscious of energy bills.
• Working Fireplaces: If there's a working fireplace or log burner, consider having it lit (safely, of course) during viewings to demonstrate its appeal and warmth.
• Storage Solutions: Winter often means more bulky clothing and gear. Showcase any good storage options, such as built-in wardrobes or utility room space.

Key Practical Considerations

As agents on winter viewings there are a number of things that we will consider:

• Flexible Viewing Times: With fewer daylight hours, be flexible with viewing times, perhaps offering more evening slots. Ensure the property is well-lit for these.
• Professional Photography: Professional photography is always an essential but in winter, ensure they are taken on a bright day, to ensure the property looks its best online, regardless of the weather on the day of viewing.
• Emphasise Lifestyle: We will be focusing on how the property offers a comfortable, warm, and inviting lifestyle, especially appealing during the colder months.

Selling or renting in winter doesn't have to be a struggle. By focusing on warmth, light, cleanliness, and creating an inviting atmosphere, we can help clients present their properties in the best possible light, securing successful outcomes even when the weather outside is frightful.

For further advice on winter selling or to speak to one of our team of experts click the link below and get in touch.