We've summarised the August 2025 report for you, which saw the highest sales agreed since 2020 as savvy summer sellers price realistically. Lower asking prices, strong buyer demand, and interest rate cuts are boosting market activity.
Savvy Summer Sellers Drive Strongest Sales Since 2020
The UK housing market has shown encouraging signs this summer, with July delivering the highest number of sales agreed since 2020. Rightmove’s August 2025 House Price Index highlights a market where competitive pricing and buyer activity are driving momentum.
The number of sales being agreed is now 8% higher than at this time last year, with lower asking prices and good buyer choice combining to drive higher than usual sales activity for this time of year. The number of available homes for sale is 10% higher than at this time last year, keeping the volume of homes for sale at a decade high. However, the number of new properties coming onto the market for sale is now only 4% ahead of this time last year, potentially an early sign of overall supply levels starting to slowly reduce, particularly with strong sales activity. We expect this good buyer activity will help to support prices in the next few months.
Average Asking Prices
August 2025: £368,740 (-1.3% month-on-month, +0.3% year-on-year)
July 2025: £373,709 (-1.2% month-on-month, +0.1% year-on-year)
The seasonal 1.3% drop in asking prices is in line with the ten year average for August, following larger than usual reductions in June and July. Savvy sellers are pricing realistically to capture the attention of holiday distracted buyers, contributing to the strongest July for sales agreed in five years.
A Two Speed Market
While many sellers are pricing competitively, some are still coming to market too high. Rightmove data shows:
34% of homes require a price reduction during marketing, one of the highest figures for this time of year since 2012.
Average time to find a buyer: 62 days. Priced right from the start: 32 days. Requires reduction: 99 days
Buyer Confidence Boosted by Interest Rate Cuts
The Bank of England’s third rate cut of the year is supporting buyer optimism. Rightmove’s mortgage tracker reports the average two-year fixed mortgage rate at 4.49%, compared with 5.17% last year, saving buyers around £117 per month on the average home. While a fourth cut remains uncertain, the current low rates are helping fuel activity.
Looking Ahead
With the school term underway and interest rates remaining supportive, the autumn market is expected to be competitive and busy. Sellers who price accurately from the start and present their homes well are likely to see faster sales and stronger buyer interest.
Would you like to know how this affects your home and move? We would love to talk it through with you, so get in touch with one of our experts today for chat about your plans.