Summer always brings a sense of momentum in the property world. The days are longer, gardens are in bloom, and buyers often feel that now or never push to move before the summer holidays. But is the so called “Summer Surge” still a thing in 2025, or is that old thinking? Let’s break down what’s actually happening...
Summer Is No Longer a Guaranteed Boom, But It Still Matters.
Historically, June has been one of the busiest months for estate agents. But, the UK property market in 2025 is more nuanced. Mortgage rates have stabilised slightly after the uncertainty of last year, but affordability is still a major consideration for many buyers. What we’re seeing now is a quality over quantity market, and good homes, marketed well, are still flying.
The difference is: the margin for error is much tighter. Buyers are more informed, and they’re not rushing in blind. If your home isn’t prepped and priced strategically, you risk being overlooked.
What's Been Driving Buyer Behaviour This Month?
Here’s what buyers are focused on right now:
Energy efficiency – EPC ratings and insulation are front and centre.
Outdoor space – June’s weather spotlights gardens, balconies, and terraces.
Walkability – Local cafés, shops, and green space add serious value.
Realistic pricing – Overvaluation is a deal killer. People have done their homework.
And crucially, people aren’t just buying houses, they’re buying lifestyle. If you’re selling, your marketing should reflect that.
Summer: A Window of Opportunity.
The next few weeks represent a prime window to launch your home to the market.
Why?
You’ll hit buyers who are motivated to complete before Autumn (and Christmas!) Gardens and curb appeal are at their peak and there’s still a sense of urgency in the market, but it won’t last all summer.
If you're considering a move, summer is the time to make it happen. But, you need to be smart: prepare your home properly, look at pricing in detail, and work with an agent who knows how to position your home to the right buyer.
Thinking of Selling This Summer?
We would love to hear your plans and help deliver the best possible outcome for you.
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