Is It Worth Showing Your Home to Buyers Who Haven’t Sold Yet?
Not all buyers are ready to move straight away, but that doesn’t mean they’re a waste of time. Here’s why those early viewings still matter, and how they can lead to real offers.
It’s easy to get frustrated with viewings that don’t seem to go anywhere. But even buyers who haven’t sold yet can still be valuable, and sometimes, they’re the ones who make it happen.
If your home has been on the market for a while, you might start to feel deflated when another viewing ends without an offer. You’ve cleaned, prepped, and lit every candle, only to be told the buyers “loved it, but need to sell first.” It’s disheartening, but it’s also part of the process.
The truth is, not every viewer will be ready to make an offer straight away. Some are just beginning their search, while others are midway through selling their own property. But refusing to let those people through the door can actually harm your chances of finding a buyer.
Here’s why.
When someone views your home, even if they haven’t sold yet, they’re beginning to picture themselves living there. If they fall in love with it, that emotion can drive their next move, whether that’s speeding up their own sale, adjusting their price, or finding a bridging option to make it work.
We’ve seen it happen countless times: a buyer views, falls for the property, and suddenly their own home is sold within days. Sometimes they secure extra funds, sometimes family help, and occasionally, they were in a stronger position than you realised.
By turning away “unready” buyers, you’re cutting down your pool of potential interest. The more people who see your home, the better your odds of finding the right buyer. You never know who will fall in love with it, and in property, emotion drives decisions.
That said, there’s an important balance. A good estate agent will always qualify every applicant before booking a viewing. They’ll know who’s serious, what stage they’re at, and how realistic they are about moving. This saves time and ensures every viewing has potential, without shutting out genuine buyers who aren’t quite ready but could be soon.
So, is a viewer a waste of time if they still have to sell their own home? Not at all. Every viewing is an opportunity. Even if it doesn’t lead to an offer that week, it builds momentum, spreads word of your home, and keeps your sale moving in the right direction.
If you’re not getting the right level of viewings or offers, it might be time for a fresh approach. We’ve met before, so you’ll know how we work, proactive, transparent, and focused on results.
If you’d like us to take another look at your marketing and show you how we can make a difference, we’d be happy to help.
