If it's been a while since you last moved house, you'll be amazed at how dramatically the landscape of property searches and technology has changed. Gone are the days when buyers had to individually register their interest with every agent on the high street, often requiring an visit to the branch.

 

Emails of properties would come through as they were listed, but a common complaint was that many of these properties were simply not suitable. Whether the agent was registering your information onto their database with limited detail about what you're looking for or their filtering system was only selecting properties that were within a wide price bracket, you would soon find your inbox cluttered with properties you're just not interested in. If you're looking to move for the first time in decades, you might even remember physical brochures being sent to you through the post, leaving your recycling box filled with wasted paper.

 

Fast forward to the present day, and things couldn't be more different. Of course, many estate agents across the country still operate in an analogue fashion, with a list of applicants looking to buy and a manual process to alert them to new properties that come onto the market. This is great, we love the traditional approach and still like to build relationships with customers, but, when considering the busy pace within an estate agency office, there will be many properties and buyers that can slip through the cracks when relying on this process alone to find a new home.

 

An agent with their finger on the pulse should be combining traditional methods with modern technology, innovation, and, in 2026, AI. Far more than doctoring an image to create something 'out of this world' or writing impersonal, immediate responses to emails, AI has become an integral part of the estate agency businesses that are dominating their local areas. It's not just a buzzword, but a tool that can significantly enhance your home buying journey.

 

 

Utilising AI in an estate agency business comes down mainly to time. It is labour intensive to make a phone call to every potential buyer for a new property and both costly and bad for the environment to post hard copy brochures, particularly when limited information has been gathered about that buyer's search needs. If a new property comes onto the market that is perfect for you, and the agent has not yet managed to call you or send you emails or even mail about the property, it could be snapped up by a buyer who happened to get in touch with them at the right time, viewing and offering before you've even had a chance to look through the photographs.

 

 

 

 

 

If you would like to learn more about how we can sell properties in this way, with technology that is revolutionising the way that properties are sold, get in touch today. Or, CLICK HERE to register for Heads Up Alerts and experience the smoothest and most straightforward search available for your next home.